Jun 27, 2024
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In this enlightening episode of 'In Touch with Terri,' host
Terri Ross welcomes Victor Snyders, the entrepreneurial mastermind
behind Skin Renewal in South Africa. Victor shares his incredible
journey of transforming a small side hustle into a thriving empire
of 20 clinics. He discusses the strategic frameworks and business
principles that have fueled his success, emphasizing the
indispensable value of lifelong learning. This episode dives deep
into the nuances of scaling a practice, the importance of a unique
selling proposition, and the role of emotional connections in
consultations.
Victor touches on critical themes such as the significance of
defining the 'why,' 'what,' and 'who' in a business, drawing from
over two decades of experience. With an impressive roster of
topics, including people management, overcoming challenges, and
maintaining business cohesiveness, Victor offers a treasure trove
of insights that are essential for anyone looking to scale their
aesthetic practice. As he states, "Don't ever be afraid to be
wrong, to ask for help, or to say you don't know."
Discover how Victor’s commitment to fostering a strong
organizational culture has led to impressive employee retention,
and why investing in your people is paramount. This episode is not
just a business case study but a masterclass in turning challenges
into scaling opportunities, making it a must-listen for industry
professionals.
Key Takeaways:
- Foundation Principles: Understand your business's ‘why,’ ‘what,’ and ‘who’ to create a strong foundation for growth.
- Unique Selling Proposition (USP): Determine what sets your business apart to achieve sustainable competitive advantage.
- Employee Investment: Treat your employees as your greatest asset and invest in their growth and development.
- Consultation Excellence: Shift the consultation focus to emotional connections to better serve and retain clients.
- Lifelong Learning: Stay open to new knowledge and don't shy away from seeking advice or acknowledging gaps in your expertise.
Notable Quotes:
- "We had to employ staff. We had no idea what kind of staff to employ. We really… decided to take off in an airplane, but the airplane didn't have wings."
- "Your single biggest asset in your business is not your equipment, it's not your patients, it's not your locations, it's not your brand, it's your people."
- "Don't ever be afraid to be wrong. Don't ever be afraid to ask for help, and don't ever be afraid to say, I don't know."
- "We decided that we would do everything in-house, and we focused on developing skills from people who understood our culture."
- "Investing in your people comes with a huge responsibility, but it's essential for growth and success in your business."
Resources:
Guest's Company: Skin Renewal South Africa https://www.skinrenewal.co.za
Books Mentioned:
- 'Start With Why' by Simon Sinek
- 'Blink' by Malcolm Gladwell
Conferences Referenced:
- Aesthetic Medicine World Congress (AMWC), Monaco
- Paris MCAS
- The Aesthetic Show, Las Vegas
Business Tools: Zenoti software