Jun 25, 2026
Get InTouch with Terri
- Terri Ross Website: Click Here
- Terri Ross Patreon: Business and Sales Mentorship
- 4S Summit Info: For more details, look up 4S Summit to understand its role in providing strategic business consulting in the aesthetics industry https://4ssummit.com/
In this
episode, Terri discusses the critical importance of understanding
and optimizing the patient journey to increase retention, revenue,
and practice growth. She emphasizes the need for clear systems,
effective communication, and strategic sales training to build
trust and loyalty.
Key
Topics
- The five stages of the patient journey: discovery, booking, consultation, treatment plan, retention and referrals
- Importance of clear communication and fast response times
- How to differentiate your practice in a competitive market
- The role of sales training in aesthetic medicine
- Strategies for increasing patient retention and lifetime value